Privacy Policy

Effective Date: July 30, 2024

Introduction

The Hillsborough Merchants Association (“we,” “our,” “us”), a program of the Hillsborough/Orange County Chamber of Commerce, is committed to protecting the privacy of our members and website visitors. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, www.hillsboroughmerchants.com, (the “Site”). Please read this Privacy Policy carefully. If you do not agree with the terms of this Privacy Policy, please do not access the Site.

Information We Collect

We may collect information about you in a variety of ways. The information we may collect on the

Site includes:

1. Personal Data

Personally identifiable information, such as your name, mailing address, email address, phone number, and demographic information, such as your age, gender, hometown, and interests, that you voluntarily give to us when you register with the Site, make a purchase, or engage in other activities on the Site.

2. Derivative Data

Information our servers automatically collect when you access the Site, such as your IP address, browser type, operating system, access times, and the pages you have viewed directly before and after accessing the Site.

3. Financial Data

Financial information, such as data related to your payment method (e.g., valid credit card number, card brand, expiration date) that we may collect when you purchase, order, return, exchange, or request information about our services from the Site.

4. Data From Social Networks

User information from social networking sites, such as Facebook, Google+, Instagram, including your name, your social network username, location, gender, birth date, email address, profile picture, and public data for contacts, if you connect your account to such social networks.

5. Mobile Device Data

Device information, such as your mobile device ID, model, and manufacturer, and information about the location of your device, if you access the Site from a mobile device.

Use of Your Information

Having accurate information about you permits us to provide you with a smooth, efficient, and customized experience. Specifically, we may use information collected about you via the Site to:

1. Create and manage your account.

2. Process your transactions and manage your orders.

3. Send you newsletters, promotions, and other information.

4. Improve our website and service offerings.

5. Respond to your comments, questions, and provide customer service.

6. Monitor and analyze usage and trends to improve your experience with the Site.

7. Protect against fraudulent, unauthorized, or illegal activity.

8. Comply with legal obligations and resolve any disputes.

Disclosure of Your Information

We may share information we have collected about you in certain situations. Your information may be disclosed as follows:

1. By Law or to Protect Rights

If we believe the release of information about you is necessary to respond to legal process, to investigate or remedy potential violations of our policies, or to protect the rights, property, and safety of others, we may share your information as permitted or required by any applicable law, rule, or regulation.

2. Third-Party Service Providers

We may share your information with third parties that perform services for us or on our behalf, including payment processing, data analysis, email delivery, hosting services, customer service, and marketing assistance.

3. Business Transfers

We may share or transfer your information in connection with, or during negotiations of, any merger, sale of company assets, financing, or acquisition of all or a portion of our business to another company.

4. Affiliates

We may share your information with our affiliates, in which case we will require those affiliates to honor this Privacy Policy.

Security of Your Information

We use administrative, technical, and physical security measures to help protect your personal information. While we have taken reasonable steps to secure the personal information you provide to us, please be aware that despite our efforts, no security measures are perfect or impenetrable, and no method of data transmission can be guaranteed against any interception or other type of misuse.

Policy for Children

We do not knowingly solicit information from or market to children under the age of 13. If we learn that we have collected information from a child under age 13 without verification of parental consent, we will delete that information as quickly as possible.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time in order to reflect changes to our practices or for other operational, legal, or regulatory reasons. We will notify you of any changes by posting the new Privacy Policy on our Site and updating the “Effective Date” at the top of this Privacy Policy.

If you have questions or comments about this Privacy Policy, please contact us at: (919) 732-8156.